Personal Branding · Visual Identity

PERSONAL IDENTITY

Form & Balance

A personal visual identity built around a custom monogram, merging a capital A and a lowercase b into a single, fluid form.

The logo expresses balance and contrast, combining geometric clarity with softness. A restrained palette of warm neutral tones and deep grey reinforces its versatility and recognisability.

An essential and flexible system, designed to represent my identity across editorial, digital, and branding contexts.

Year
2025
Client
Personal Project
Scope
Brand Design, Logo
Type
Visual Identity
Project palette
3 colors