Brand Identity · Cultural Institution

MUSEO DI CAPODIMONTE

A new visual language for a historic icon

A new visual identity for the Museo di Capodimonte, one of Italy’s most significant art museums.

The project builds a contemporary identity that speaks to the museum’s history: organic curves meeting geometric precision.

A chromatic and typographic system capable of conveying both the institution’s historic richness and its modern vision.

Year
2025
Client
Academic Project
Scope
Brand Identity, System Design
Location
Naples, IT
Project palette
4 colors
Capodimonte logo genesis

A new visual language for a historic icon, organic curves meet geometric precision.

Capodimonte monogram — identity system variants
Capodimonte icon system — outline and filled colour versions

A chromatic journey through the Museum’s soul.

Capodimonte typographic and chromatic pattern
Capodimonte logo construction — geometric grid and proportions